Web hosting businesses
are constantly on the lookout to find new ways to attract visitors to their web sites
. One avenue that many web hosts miss is targeting visitors who are searching for web hosting by city, such as New York Web Hosting, by state, such as California Web Hosting, or by country, such as Canada Web Hosting. These 3 pages show examples of pages that review and provide data
on web hosting businesses
in those cities.
These searchers are looking for a hosting business
in a particular city, state, or country, but given the proper communication
they can generally be convinced to try your hosting company. Afterall, given the nature of the web hosting industry, the actual location of your web hosts is not that important. The datacenter they make use of
and the support team are really the 2 most important items.
The next question is how to target these searchers and turn them into visitors to your website. Like any great search engine advice.Content, Content, Conent. The thing to remember is that every page of grand content will be found by search engines, not just your homepage. Add a page to your website
that reviews the web hosting industry in a city, for example New York, and highlights several of its larger hosting businesses
. This, at first, might seem like a bad idea, but the page, over instant, will be indexed by search engines and show up in searches related to web hosting in that city, New York Web Hosting, New York Web Hosts, etc. This new page will provide them data
that they are looking for as well as provide you a potential customer that you otherwise would not have. The key is developing quality content. The internet is full of pages of no knowledge or redundant knowledge. But great unbiased reviews of the web hosting industry in New York or any city such as Atlanta, Chicago, etc. is useful information that potential hosting clients can make use of
.
Some will argue that the reverse is true as well, that this new page is also a page that other prospects may utilize to leave your website and signup with a competitor. This might occasionally be true, but for the most part it will attract more customers then it loses. This page does not have to be a page easily found by visitors to your homepage.